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Disney later invested US million on two transponders of Galaxy 1, a Hughes Communications satellite, and spent US million on programming.In 1983, Walt Disney Productions announced its launch of the family-oriented cable channel.Outside of daytime programs for children, the network also aired movies and original specials (largely concert specials), largely during the nighttime hours.Early in 1986, the musical sitcom Kids Incorporated, about a pre-teen (and later teen-to-young adult) gang of friends who formed a pop group, mixing their everyday situations with variety-show and music video style performances.In 1996, Anne Sweeney was appointed to oversee The Disney Channel, and the channel began offering a nightly primetime film.In 1997, the channel continued its transition from a premium cable channel to being offered via expanded basic cable, transitioning fully to basic cable as late as 2004 in some markets.
The platform brands are Disney Channel, Disney XD, Disney Junior, Disney Cinemagic, Hungama TV and Radio Disney.
The Disney Channel launched nationally on April 18, 1983 at 7am ET with the Disney Channel-produced series Good Morning, Mickey! Welcome to Pooh Corner and You and Me Kid along with several foreign animated series and movies including Asterix, The Raccoons, Paddington Bear, and the Australian western Five Mile Creek; the original late night schedule featured reruns of The Adventures of Ozzie and Harriet.
The channel's programming during its run as a premium channel, carrying through to its transition to a basic cable channel, targeted children and teenagers during the daytime, families during primetime and adults at night. During its first full year, the channel was available to more than 532,000 subscribers in the U. In April 1984, the channel extended its programming day to 18 hours a day by adding two hours to its late night schedule (7 a.m.-1 a.m. As filler material, the channel also featured D-TV, a series of MTV-style music videos which showed popular music interwoven with classic Disney animation.
It became a hit for the channel, spawning many future stars in both music and acting during its 10-year run, including Martika (who went by her real name of Marta Marrero in the show's first season), eventual Party of Five co-stars Scott Wolf and Jennifer Love Hewitt (billed as Love Hewitt), and Stacy Ferguson, nicknamed Fergie, of The Black Eyed Peas).
In 1988, Good Morning, Miss Bliss, a starring vehicle for Hayley Mills of Polyanna and The Parent Trap fame, made its debut; the series was cancelled after 13 episodes due to low ratings.